Strategic Services: Evaluate. Imagine. Plan.
The Alpha Solutions team believes that a well-executed solution is a well-planned solution. Alpha Solutions Strategic Services help you evaluate your current resources, gather and interpret business and customer insights, and create a marketing and technology roadmap for the future of your customers’ journey with your brand or business.
- Ready to rock your roadmap? Start here
Holistic Experience Analysis
Digital properties not getting the ROI you envisioned? Customers abandoning their carts? Bounce rates on your landing pages high?
No worries. We’ll help you diagnose website visitor and online shopper experience issues from the front-end design to the back-end performance issues – and beyond. You’ll get a report of our findings, along with recommendations for improvements, based on industry best-practices.
Intelligent business insights. Engaging digital experiences
Whether you’re just beginning explorations for a new business or in need of a refresh, we can help you gather, filter, and analyze data to inform your next big leap. We’ll work with you to define or refine your business goals and marketing KPIs, create data-driven personas, analyze market trends and competitive landscape, provide technical benchmarking, and much more. Then we’ll work with you on strategic planning for things such as content strategy, front-end and technical search engine optimization (SEO), and platform evaluation and selection tailored to your unique brand persona and business needs.
Sitecore xMarketing Roadmap
If your company uses Sitecore for its marketing content, our experienced Sitecore marketing ninjas can help you step up your game. We work with you to scope and plan your digital visitor experience using Sitecore’s extensive marketing features. Our roadmap may address content strategy, SEO, opportunities for increased personalization, defining customer flows, analytics reporting needs, and more.
Inspired User Experience for inspiring customer engagement
You have only seconds to entice your audience into engaging with your brand – so you’d better make those seconds count. Our UX team executes on your strategic roadmap, creating inspired experiences that bring your customers back to your digital sites again and again.
- Inspiration isn’t magic. It’s intentional design and testing. Set your intention
Front-end Design & Development
The most sophisticated engine won’t matter if the ride goes nowhere. From information architecture to functional design to customer flow, our developers stay one step ahead of your customers’ needs and desires – then build the experience that drives them to conversion…and on to brand loyalty. Services may include card-sorting, navigation blueprints, functional wireframing, storyboarding, prototyping, template development, and more.
Good projects build testing into their process. Exceptional projects make testing central to their process. We provide testing services for every phase of your project, from inception to launch – and beyond. Services may include focus groups, interviewing, surveys, beta testing, A/B testing, and various approaches to usability testing, including talk-aloud protocols, moderated and unmoderated remote testing, and more.
Marketing runs deeper than “make it pretty.” The most effective, engaging creative design, copywriting, and front-end development grow up together, symbiotically. We can help you with creative services, such as graphic design, copywriting, content strategy, and more.