For an easy start-up of xMarketing with quick and measurable results, we offer a scoping package that consists of a series of workshops, resulting in a detailed implementation roadmap.
Initiatives to improve your customer experience
Depending on your company’s needs and ambitions, the Sitecore xMarketing Scoping may include:
- Walk-through of your digital marketing goals, identifying how xMarketing fits into your personalization strategy
- Based on your customer target groups, defining visitor profiles and how these relate to the products and/or content that you want to show
- Identifying visitor patterns based on visitor intent and defining related triggers for personalized content or actions related to your business objectives
- Identifying an e-mail campaign management setup (EXM) matching your objectives for newsletters
- Defining customer engagement flows for different customer target groups
- Determining reporting needs to measure the transactional commitment of your customers
Input from sales and marketing is needed
The Sitecore xMarketing scoping workshops are performed by our Senior Sitecore Consultants. We expect participation of decision makers from your Sales and Marketing Departments. Some advance preparation must be expected. The workshops will be carried out over a 1-2 weeks period.